It is still a bit warm for even a long sleeve shirt, but its not too soon to check out Patagonia’s new and improved Nano Puff line. The California-based brand recently announced that one of its most popular product lines will further reduce its environmental impact while maintaining its promise to keep you toasty warm.
To accomplish the worthwhile endeavor Patagonia called reached out to its friends at PrimaLoft to lend a hand. The challenge was met with a new synthetic insulation that contains 55 percent recycled content – PrimaLoft® Gold Insulation Eco. The new insulation provides zero loss in performance, no increase in weight, it remains compressible and stays warm even when wet. After many iterations over a number of years, Patagonia was so impressed with PrimaLoft’s new product that they decided to make the switch in all men’s and women’s Nano Puff styles beginning this fall.
“PrimaLoft’s significant commitment to use Gold Eco across the board starting next year goes well beyond Patagonia’s initial challenge and the impact will be seen in the outdoor community as well as any industry that currently uses the Gold Insulation,” said Jenna Johnson, Patagonia’s Senior Director of Global Technical Outdoor.
The Nano Puff jacket is no stranger to recycled materials. Patagonia constructed shell and liner fabrics with 100% recycled polyester when the line of jackets launched in 2009. Almost everything else from the tags to zippers now include recycled materials. With the addition of Gold Eco insulation in the Nano Puff, Patagonia will divert two million plastic bottles from the landfill in just the first year.
“PrimaLoft is excited to deliver on Patagonia’s request to build upon our sustainable product line and create a more eco-friendly version of our highest performing insulation,” said Mike Joyce, president and CEO of PrimaLoft, Inc. “Sustaining an ethical and environmentally sound business has always been one of the core values for us at PrimaLoft.”
Its good to see that great companies can flourish by doing good… not just well.
In a separate, but equally exciting move to do the right thing, Patagonia just posted its latest documentary to YouTube… in its entirety.